GVC Holdings PLC

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PPC Manager

at GVC Holdings PLC

Posted: 11/16/2018
Job Reference #: 1800012A
Keywords: manager

Job Description

We are seeking a PPC manager to join our Digital Marketing team and be responsible for applying bwin's and Sportingbet's PPC channel strategy and driving growth across Western Europe.

 

 

Primary Responsibilities:

  • Work closely with head of digital to develop PPC strategy and oversee its implementation across all of Western Europe.
  • Management of PPC agencies to ensure they are delivering all agreed requirements within agreed deadlines centrally across all local markets.
  • Hands-on campaign management (via agency) for bwin and Sportingbet brands across several countries, such as the UK, Spain, France and Belgium.
  • Ensure all PPC campaigns delivered are being managed to the expected standards, utilising all relevant, available and applicable optimisation methods and options are being tested.
  • Central point of communication for local market country managers.
  • Management of PPC planning, forecasting and reconciliation process with head of digital and PPC agencies.
  • Report on key performance indicators across all markets in Western Europe, produce reports for senior management via PPC agency technology.
  • Co-ordinating implementation of learnings, know-how, optimisation techniques, tactics and technologies in all campaigns. Collecting, analysing and exchange of experiences gathered in local campaigns.
  • Responsible for the management of PPC content requirements, liaising directly with creative departments.
  • Ensure full understanding of business objectives in each country and be able to translate this into PPC strategy and action plans.
  • Ensure reporting consistency on key performance indicators.
  • Support the digital team with Quarterly ‘best practice' PPC audits.
  • Liaise with head of digital, head of marketing communications and local country managers – setting up promotions, monitoring tracking and conversions.
  • Close liaison with Natural search specialists to ensure that where appropriate we are maximising our total opportunity from Search.
  • Liaise with Content team – producing all appropriate content needed for campaigns.
  • Support agency with setting up PPC campaigns in newly regulated territories where PPC advertising for gambling becomes possible.
  • Support agency with Competitors' monitoring, ensuring brand protection is in place.


Qualifications

Knowledge/Expertise/Qualifications: 

Essential

  • Over 2 years PPC experience, ideally with some exposure to the gambling industry, including;
  • Extensive experience in PPC campaign management, analysis and reporting.
  • Operational agency experience.
  • Strong understanding of PPC markets, platforms, search engines and technologies, particularly in gambling. Practical knowledge of systems and processes necessary to create and optimise PPC campaigns.
  • Experience in planning and delivering large budgets from long to short term.
  • Extensive practical experience in day-to-day PPC management, bidding tactics, keyword research, landing page optimisation, etc.
  • Managing multiple campaigns for multiple products in multiple territories and languages.
  • Practical knowledge of tracking systems and technologies, applying best practice to ensure consistent and accurate reporting.
  • Strong practical knowledge of conversion funnels, including optimisation of landing pages, ads and messages to streamline the user flow ensuring highest possible conversion rate.
  • Strong experience in building relationship and managing external service providers.
  • Experience in working in co-ordinating and liaising with multiple departments and other stakeholders involved in PPC campaigns delivery.

Desired:

  • European language skills (French, Italian, Spanish and/or Dutch) are a big plus.